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Identifying sales trends

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Overview

Ride the sales trend to get profits

E-commerce companies can improve profit margins effectively by capitalizing on the huge datasets that they regularly compile. It is estimated that only 0.5% of datasets are being leveraged to make decisions. Big data helps identify products that sell, yearly peak and trough periods, thus allowing e-commerce businesses to plan better campaigns and events to maximize sales.

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Actionable data that offers brands wide-ranging benefits

Plan inventory listing

With yearly datasets available, brands can plan what products and inventory to stock up on particular peak periods.

Streamline business operations

With peak seasons identified, companies can optimize their customer, sales and delivery teams to cater to the increased demands, and ensure customers receive their purchases on time.

Optimized pricing decisions

Big data enables e-commerce companies to figure out what discounts to offer, and when and for how long. This gives sellers the maximum opportunity to boost their sales figures, and delight customers with reduced rates.

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