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Raging wildfires swept through LA in January, causing massive property losses expected to exceed $130 billion and claiming about 30 lives as of February.
While multiple factors contributed to this catastrophe, the primary cause has been linked to Climate Whiplash—a phenomenon where unusually wet years are followed by extreme drought, creating the perfect conditions for wildfires.
Authorities worked tirelessly to contain the fires, while communities and organizations came together to raise funds and support rehabilitation efforts.
In this context, we received an unusual request. A social services professional needed to monitor affected addresses using a web-based map. He requested a spreadsheet containing critical data points, including the ‘scale of destruction’ or ‘percentage of devastation’, to better allocate relief funds.
Additionally, he sought neighborhood-specific details such as house number, road, town, county, and even the full address.
However, obtaining neighborhood-level data to measure the impact proved more challenging than expected. Ultimately, we had to use reverse geocoding to convert coordinates into full addresses.
This case involved both extracting POI data and processing it.
Let’s dive in.
Our task was clear: deliver neighborhood-specific POI data to generate critical insights into the LA fires and support relief efforts.
However, the map provided by the social services professional was incomplete.
The map looked like this:

Although it provided a comprehensive aerial view of the disaster, the actionable data was limited to geographic coordinates and damage assessments.
The real challenge was extracting neighborhood-specific details—structure type, full address, house number, road, town, and county.
Without these granular POI data points, coordinating effective relief efforts would be nearly impossible.
We collected latitude and longitude data for points of interest (POIs) from the map and then used reverse geocoding to convert those coordinates into full addresses.

The conversion of raw geographic POI data into actionable neighborhood-level information had a significant impact on the LA fire relief efforts.
By using reverse geocoding to transform latitude and longitude coordinates into detailed addresses, we provided the social services professional with the critical data needed to identify the most affected areas.
The CSV file, now containing full addresses and specific neighborhood details, allowed for more accurate targeting of relief efforts.

This enabled better allocation of funds, timely delivery of aid, and a more organized response to disaster.
Furthermore, the granular data helped prioritize rebuilding efforts, ensuring the areas with the highest devastation received immediate attention.
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