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Overview

Grab a larger share of the market

In a digitized world, there’s no shortage of data sources for insights into the travel industry. All big players use big data to collect and analyze information about their rivals. Leveraging on this potential will help you not only improve your service, but increase your market share as well.

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Actionable data that offers brands wide-ranging benefits

Spot trends on social media

Social media platforms are great resources to gauge travellers’ experiences. Through posts and comments, travel services can find out where the hotspots are, or who’s been making vacation plans, and create targeted holiday packages.

Monitor competitors’ reputation online

 

Reviews and ratings on sites like TripAdvisor and Booking are great indicators of a competitor’s strengths, weaknesses and reputation. Analyzing such data helps you identify gaps, so that you can expand your services and improve your reach.

Improve customer experience

Analyzing how customers engage with rival OTAs online is a savvy way to understand your customers better. With that data at hand, you’re able to create and offer tailor-made packages, and provide memorable holiday experiences.

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