Any scientific study requires data to legitimize an assumption and turn it into a fact. Big data gives researchers access to enormous volumes of statistics and measurements that guarantee unrivaled insights into the subject matter.
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For social scientists, social media posts, interviews, comments on forums, etc. are great resources to correlate behavioral and psychological hypotheses.
Raising the educational standards
The education sector produces a large volume of data through learning and teaching activities, online courses, etc. This data can be leveraged to understand a student’s preferences and behaviors, and develop personalized courses and lesson plans.
Gather information from all over the web cross-reference them against each other to find out if those who claim to speak the truth are actually doing so.