The growing use of digital technologies in every sphere of life has resulted in the rapid escalation of digital data.

While digitization of the facilities of everyday use has given rise to datafication, the process of datafication has produced a byproduct known as big data, which is regarded as a new oil of the digital era that drives businesses with fact-based knowledge and information.

However, what lies at the heart of getting into the data exhaust or unstructured data and extracting valuable information from it is the process of data mining. There are many reasons why data mining is becoming an important technology in business information management and beyond: