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Five Major Impacts of Location Data on Marketing

It’s not merely a coincidence that today almost all of the major business enterprises run online store locator services to their customers. They want their stores and services to be easily found and accessed. Moreover, they are extensively using location data to pursue their customers where they are and to persuade them to buy their products and services.

The where factor has begun driving much of today’s business deals and decisions, and it has facilitated online shoppings and deliveries, which cover a significant portion of today’s business transactions. The availability and access to location data has created a distinct area of expertise known as location analytics or location intelligence within business intelligence.

The implementation of location data optimization technologies in the business management systems has massively revolutionized the marketing policies and practices. Although the impacts location data and location-based business intelligence have been wide-ranging and enormous, here is a brief discussion 5 of their major impacts on marketing:

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Boosting Business Intelligence with Managed Data Extraction

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Data Analytics for Better Business Intelligence

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Data Mining: How Can Businesses Capitalize on Big Data?

In the recent years, data mining has become a prickly issue. The big controversies and clamors it has gathered in the political and business arenas suggest its importance in our time. No wonder, it is used as a household name in the business world. Data mining, in fact, is an inevitable consequence of all the technological innovations […]

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