Pearson VUE Runs Better Analysis with Grepsr's Content Extraction Service

Overview Challenges Success Metrics Solution

Overview

Pearson VUE runs more than 5,000 test centers in 180 countries providing computer-based certifications program for Microsoft, Adobe, HP, VMware, Cisco, Oracle, COMPTIA and Pegasystems. Fundamental to Pearson VUE’s adoption and exposure of online-based test programs is the representation and recognition of their programs by test centers on their websites. Pearson VUE uses Grepsr to ask and answer important questions that helps them to measure and drive insights to grow their program penetration rate.

Pearson VUE Runs Better Analysis with Grepsr's Content Extraction Service

Key points

Pearson VUE is one of the largest education and book publishing company in the world.
They use datasets acquired by Grepsr to measure and drive insights.
They need to evaluate and compare content across hundreds of thousands of websites on a recurring basis.
Their in-housing data processing was inefficient and extremely limited to meet increasing demands.
Grepsr helps them automate routine extractions, massive improving turnaround times and scale operations throughout their regional offices.

Challenges

Although Pearson VUE authorized test centers will say they recognize test A or test B and they will put that on their websites. However, to find and assess the level at which these programs are recognized and listed – as new centers are added and the structure of webpages changes is not easy.

The scope to analyze is vast and complex. There are over 5000 of Pearson VUE test centers websites with hundreds of thousands of webpages, sub-paragraphs, image to scan, compare and evaluate on a frequent and recurring basis. In addition, many test centers websites’ displays required information only upon search, interrelationships and links that also change unpredictably.

Pearson VUE’s Director of International Client Relations, Charles Hamilton, “translates” this information to build targets for his team to drive further penetration and adoption of their test programs. The challenge for Charles is to quickly sift through the overwhelming volume of content to deliver targeted information and timely insights.

“We needed a benchmark that we could use as a YOY indicator to assess our team’s performance and get listed on these institution websites. It was a business performance metric that we were really missing!”

Charles HamiltonDirector International Client Relations, Pearson VUE

5X

Reduced turnaround time

600K+

Web sources parsed per day

500+

Automated information flows

Solutions

Before using Grepsr, Pearson VUE’s client relations team spent many hours every day going through test centers’ websites, scanning through thousands of webpages, downloading brochures, and classifying and storing hundreds of thousands of metadata for analysis, but they are all happening in the wrong places and are siloed. The process was inefficient, inconsistent, and not scalable to meet demand and left them with little time to evaluate relevancy and provide new services.

Pearson VUE uses Grepsr to automate the manually-intensive data collection, and pre-business development processes – more than 500 automated information flows in total. This has freed both Charles and his teams’ time for deeper analysis and other domain-related tasks. Now Charles and his team are able to track their performance quicker, and more efficiently, accurately and consistently.

Using Grepsr to automate the error-prone manual metadata collection process significantly reduced the overall turnaround time by over 5 times. This also enabled Charles to establish a business performance metric that allowed him to quickly build targets for his teams in different countries, conduct annual assessment of their performance, and feed that into their bonus and incentives.

Similar challenges faced across the industry:

Lack of technical know-how to automate routine data extractions

Businesses need fresh data to gather the best insights. To that end, one or two data extractions a day does not suffice. They need a system that can easily schedule crawl runs at specific intervals as well as on demand.

Lack of resources - time, money and personnel - for data sourcing at scale

Data extraction is extremely tedious and highly error-prone. Most businesses lack the infrastructure to perform high volumes of data sourcing, and at a quality that yields the best results.

Overcoming source website’s restrictions

Most websites place limits on how many requests can be made in a set time period, and regularly block bots from accessing their content.

Process

Getting started with Grepsr

Start with Grepsr in a few easy steps. Leave the data sourcing heavy lifting to us, so you can focus on innovation and growth.

Initial project consultation

First, we'll discuss the specifics of your web data needs and the KPIs you would like to have in order to ensure successful project execution.

Instrument web crawlers

We'll then set up automated extractions specific to your use-case, and send you a sample dataset before moving on to a full-scale crawl.

Begin data collection

Once you've approved the sample data, we will start scaling and performing the full run, and deliver the data in the agreed timeframe.

Hassle-free maintenance

Our team will ensure that all subsequent runs are running well, and that your data is delivered as scheduled with the least disruption.

Data acquisition doesn’t have to be a burden

Offload your routine data extractions on our able hands, and focus on more pressing matters.

Get the ball rolling

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