search-close-icon

Search here

Can't find what you are looking for?

Feel free to get in touch with us for more information about our products and services.

Why Data Visualization Matters to Your Business

There are several reasons why we believe that visual representation of data is becoming an integral part of Big Data analytics or any other kind of data-driven analytics, for that matter

why data visualization

Visual display of data makes the whole process of data analytics a lot easier and less complicated, adding an extra dimension to our understanding of data. Data analytics begins with web crawling and data mining, and ends with data visualization.

Of the various reasons why you need to consider incorporating data visualization into your data-driven business strategies, the following are worth mentioning:

Human mind processes the visual information better

The evolutionary process has wired human brain in such a way that we find visual information more intriguing and meaningful than any other form of information. It takes a fraction of a second (about 250 milliseconds) for the brain to grasp, comprehend, and respond to the information that comes in the visual form.

Even the large part of our thinking involves visualization, and there is a very strong correlation between visual perception and retention, which is to say that you are far (about ten times) more likely to remember visual information compared to the textual one.

Visualization tells the story of the unseen patterns

Another important characteristic of human mind is seeking patterns and telling stories. By blending art and statistics together, data visualization meets our aesthetic desires (to see vivid and colorful patterns and to connect the dots among them) and business needs at the same time.

Data visualization presents color-coded charts, graphs, animations, maps, diagrams, wordles, pictograph, infographics etc., and helps us to discover the unseen patterns, correlations, gaps and trends existing in the data. It makes business/data analytics quick and simple.

The greatest value of a picture is when it forces us to notice what we never expected to see.

John W. Tukey
Data to make or break your business
Get high-priority web data for your business, when you want it.

A picture is worth a thousand words

One reason why you need data visualization is information overload caused by the explosion of data. Visualization boils the information down to its essence and depicts it in the simple and elegant images. It helps you to focus and shed light on the aspects that are important for you.

When you have too much of data but too little time, data visualization serves you the best by providing a window into the bigger picture. You can also use data visualization during the brainstorming sessions by displaying what you mean without telling much.

By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful.

David McCandless

Interactive visualization tools help getting better insights

What makes today’s data visualization different from traditional data representation is its interactive nature. Using the advanced dataviz tools, you can model and remodel your data to visualize the possible outcomes of your business plans and strategies, and see what work better.

Another best thing about the visualization apps, tools, and services is that you don’t need to be an artist or a data scientist to convert your data into visual forms. The opportunity to compare, contrast, and simulate data by interactive visualization helps the users to explore deeper and develop better insights on the broader spectrum.

Visualization drives online traffic

Data visualization is not just an effective way to conduct web analytics by seeing the patterns, trends, and frequencies of the traffic flow to your website, it can also improve online traffic and user participation. According to an estimation, “45% more web users will click on a link if it features an infographic.”

The deeply-ingrained human fascination to colors, shapes, and patterns does the trick. Visual appeal is precisely the reason why Pinterest, the photo-sharing website, has emerged as the 3rd most popular social networking site.

Getting the right data counts

The main purpose of data visualization is to communicate information with precision, accuracy, and objectivity. Before you begin representing and designing your data into a visual form, what you first would want to have is the high-quality actionable data that can be readily visualized.

Grepsr has gained a lot of trust and credibility for its high-quality data during its partnership and collaboration with its customers worldwide. Along the way, we have also achieved significant expertise in preparing data that goes for visual marketing.

When it comes to data visualization, it is important to know what structure of data best suits the specific form and function of the visualization. Quality, no doubt, is a prerequisite.

Web data made accessible. At scale.
Tell us what you need. Let us ease your data sourcing pains!

Related reads:

BLOG

A collection of articles, announcements and updates from Grepsr

Why-Data-Strategy-Thumbnail

Data-Driven Decision Making: Why a Data Strategy is Business 101

Are you drowning in, or swimming through your data? Your business is likely flooded with data: customer intel, operational data, and market insights, pouring in like a torrent. And most enterprises, George Kobakhidze of ZL Tech says, “…are not drowning in data because of its depths, they are drowning because they don’t know how to […]

3 Pillars of a Powerful Data Strategy + Real-Life Examples (2024)

By the time you’re done reading this post, human activity on the web and across devices will generate 27.3 million terabytes of data. According to Bernard Marr, author of Data Strategy, in the 21st century, “every business is a data business.” What information do you want to collect? Where are you going to store the […]

IMDb-Data-Thumbnail

IMDb Data Scraping: Turn Raw Entertainment into Actionable Insights

What if you could predict the next sleeper hit, build your own personalized recommendation engine, and forecast trending travel destinations? This isn’t science fiction. This is the power of IMDb data scraping.  IMDb is perhaps the most authoritative voice in movie and TV content for good reason — with 200+ million unique monthly visitors and […]

Benefits of Proactive Analytics

What is Proactive Analytics? How Netflix, Spotify, and Walmart Make Billions (2024)

Netflix, Spotify, Walmart, and other giants haven’t bet on their billion-dollar fortunes by shooting in the dark.  These companies’ proactive analytics allow them to curate hyper-targeted services that offer a core feature to their customers: personalization. The question is — are you still relying only on historical data to drive your business?  We’re living in […]

Mastering Data Visualization in Python with Grepsr’s Data

In a world where data reigns supreme, the ability to make sense of the overwhelming volume of information is nothing short of a superpower. Harnessing the power of data visualization in Python is a superpower in itself. From interactive charts and graphs to immersive dashboards, visualization helps businesses and individuals gain insights from data.  But […]

market expansion

Enabling Market Expansion: Data Refinement at Grepsr

Grepsr’s creative approach to data refinement helps brands expand into new markets

data analysis guide

Data Analysis: Five Steps to Superior Data

This is one piece of a three-part series that looks at the various data analysis methods, techniques, and essential steps to ensure its superiority. According to Wikipedia, data analysis is a process within data science of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful insights, informing conclusions, and supporting decision-making. Data […]

Qualitative and Quantitative Data Analysis Methods

This is one piece of a three-part series that looks at the various methods, techniques, and essential steps to ensure superior data analysis. The majority of leaders from high-performing businesses attribute their success to data analytics. According to a survey done by McKinsey & Company, respondents from these companies are three times more likely to […]

Make Data Make Sense: Most-Used Techniques in Data Analysis

This is one piece of a three-part series that looks at the various methods, techniques, and essential steps to superior data analysis.

data analysis

Business Data Analytics — Why Enterprises Need It

Objectivity vs subjectivity The stories we hear as children have a way of mirroring the realities of everyday existence, unlike many things we experience as adults. An old folk tale from India is one of those stories. It goes something like this: A group of blind men goes to an elephant to find out its […]

data visualization

Data Visualization Is Critical to Your Business — Here Are 5 Reasons Why

Data visualization is a powerful tool. When done correctly, it is a much more elegant method of explaining even complex concepts compared to lengthy texts and paragraphs. Maps and graphs have existed since the 17th century as a means of visualizing data. It was in the mid-1800s that the world saw one the first examples […]

covid test centers

Insights into Covid-19 Test Locations in the USA

An analysis of coronavirus testing facilities — geographic distribution, types, franchises, and testing and turnaround times

data mining during covid

Role of Data Mining During the COVID-19 Outbreak

How web scraping and data mining can help predict, track and contain current and future disease outbreaks

Data Analytics for Better Business Intelligence

Advanced information technology has brought a massive paradigm shift in every aspect of human life We spend more and more of our working hours on the digital screens, either generating or aggregating digital data. Internet, what would have seemed something unimaginable only a few decades ago, has become an essential part of our daily businesses. […]

Big Data is Redefining News & Journalism

If digital data were something physical, it would have massively altered the shape of our world, probably, with new data mountains rising every hour. Whether you browse the web or flip pages of print media, you are sure to stumble upon some news about big data, all the while feeding the web with your digital […]

Location Analytics: ‘Where’ is the Knowledge of Data

Digital Technology and Rediscovery of Geography A substantial amount of data that Grepsr processes and provides to its business partners worldwide contains location-specific information. According to IDC, an American data research firm, 80% of data collected by organizations has location element, and according to ABI Research, location analytics market will rise up to $9 billion by […]

Data Mining: How Can Businesses Capitalize on Big Data?

In the recent years, data mining has become a prickly issue. The big controversies and clamors it has gathered in the political and business arenas suggest its importance in our time. No wonder, it is used as a household name in the business world. Data mining, in fact, is an inevitable consequence of all the technological innovations […]

arrow-up-icon