As the volume, variety, and velocity of Big Data increases, so does its value and application. Today, there is a widespread use of Big Data, and the whole fabric of life has become increasingly data driven.
Here is a brief review of 7 major areas which have gone through massive transformations driven by data:
Business enterprises widely use Big Data, data analytics and data visualization for knowledge discovery, predictive analytics, business intelligence, customer service and customization for personalization of services.
Social media generates a huge amount of real-time user behavior data, which is used for developing targeted advertisements. Social media analytics has emerged as an important tool for businesses and social networking sites for identifying user preferences and market trends.
Big Data has made huge impacts of the advancement of healthcare surveillance system, personalized diagnosis and treatment systems, telemedicine, and in the study of diseases on the genomic level.
The amount of education-related data is ever-growing with the increasing popularity of massive open online courses (OOC) and other online education systems. This data is playing a huge role in improving EdTech, carrying out learning analytics, and providing personalized learning experiences to students.
News media heavily relies on data for predicting its online subscription, and developing news content out of factual data. Big Data and data journalism have become very crucial for designing, predicting, and measuring the popularity of the news content.
Science & Research
The diverse tools, technologies, practices and experiments going on in the areas of Big Data have expanded the horizon of science and research, and accelerated their advancement. Big Data has given scientists and researchers an ability to collect, crunch, and get facts in the blink of an eye.
Apart from helping to track health and fitness conditions of individual athletes through wearable biomedical sensors, Big Data has also helped to understand sport strategies and performance patterns of players and teams. Today, Big Data plays an important role in developing strategies, counter strategies, and taking important timely decisions.
In addition to the above, the following industries are also becoming increasingly reliant on Big Data, and experiencing data-driven transformations:
- Traffic management
- Weather reporting
- Law & order enforcement
- Human resource management
- Share market analysis
- Disaster response operations