Quantify your brand’s popularity with data
Calculating the Share of Voice on e-commerce websites enables you to figure out whose products are getting the maximum visibility, and consequently, which products are getting more sales. It usually starts by nailing down the keywords you want to rank for and tracking the brands and products that appear for them.
At Grepsr, we classify the results on the SERP into organic and sponsored, helping you monitor keywords your competitors are bidding on, determining fluctuations in paid and organic SOV, and gaining insights on competitors’ campaign tactics.
Benchmark your success against your competitors with SOV data
Why SOV Data from Grepsr?
Profit from trends - Discover hot keywords
- Monitor competitor ads
Learn how our dataset makes a difference
Uninterrupted data supply
Get quality SOV data on a daily basis or at any frequency of your preference. Our advanced data infrastructure is capable of extracting data from websites in the millions.
Round-the-clock KPI monitoring
Our SOV data can help you determine the products, brands, and keywords that are performing the best. It will give you crucial insights into the standing of your product so you can position yourselves better.
Competitive advantage
Uncover eye-opening insights to gain a competitive advantage with our SOV data against other brands. Grepsr provides you with a regular SOV data feed so you can regularly optimize your market strategy.
Critical consumer insights
Tracking SOV can help you discover uncharacteristic information about your consumers. Analyzing the behavior pattern of consumers vis-à-vis your competitors uncovers new actionable insights.
Campaign tracking
If several campaigns are running simultaneously on a given e-commerce platform, SOV data enables you to calculate their impact precisely.
Data-driven decisions
SOV data provides you with all the facts and figures you need to understand your bearing in the e-marketplace and accordingly glean actionable insights to fine-tune your campaign strategy and gain wider visibility for your products and services.
FAQs
Share of voice is the most comprehensive metric that measures a company’s brand popularity or brand awareness on different marketing channels against your competitors. Grepsr provides you with a large set of data helping you monitor your competitor’s SOV.
The principal use case of measuring SOV is deducing in precise terms the visibility your products/brand/service are getting on e-marketplaces.
SOV data is the most reliable metric used to monitor your brand positioning in the market against your competitors. With Grepsr monitoring and scraping data from e-commerce websites daily, you can determine the real estate your brand is getting and how it may be improved.
Insights derived from the SOV data are extremely useful in creating your ad campaign strategy. By monitoring products in a particular keyword within categories and subcategories, you’ll get eye-opening insights to optimize your ad campaigns and content to increase your reach.
You will need an external data provider like Grepsr to acquire the required SOV data. Especially more so if you need frequent updates to the datasets.
Calculate your Share of Voice
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Related applications
Calculating the Share of Voice on e-commerce websites enables you to figure out whose products are getting the maximum visibility, and consequently, which products are getting more sales. It usually starts by nailing down the keywords you want to rank for and tracking the brands and products that appear for them.
At Grepsr, we classify the results on the SERP into organic and sponsored, helping you monitor keywords your competitors are bidding on, determining fluctuations in paid and organic SOV, and gaining insights on competitors’ campaign tactics.
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