Avoid being undercut by sly retailers
To increase sales on the leading e-marketplaces, a wily retailer may choose to adjust the price of their products at a price lower than the MAP (Minimum Advertised Price). While sellers can gain short-term profits from such a move, as far as the reputation of your brand is concerned, consequences over the long term are dire, to say the least.
Grepsr’s automated MAP monitoring service helps brands identify retailers selling products at ill-advised prices. Our DaaS platform provides swift notifications each time a MAP violation occurs so you can react before the situation gets out of hand.
Prevent MAP violators from tarnishing your brand rep
Learn how our dataset makes a difference
Identify retailers with ulterior motives
The more gaps there are in your MAP Monitoring processes, the easier it is for unauthorized sellers to slip through the cracks. With Grepsr's automated offering, once you provide us with a list of products and categories to track for MAP compliance, we begin our unrelenting search for MAP violators across the web.
Establish MAP for each product
Automated price monitoring allows for gathering large amounts of information from different e-commerce marketplaces quickly. Our state-of-the-art technology scrapes the details of individual products throughout your preferred websites and compares them with the pre-agreed MAP policy. A detailed MAP report gives you the power to enforce your MAP on retailers.
Expose gray market sellers
Gray market sellers are those who sell your product without any authorization. It’s almost impossible to identify gray sellers manually but with Grepsr’s MAP monitoring tool, we can detect them as they exist in the marketplace and provide you with the data.
Track and update data regularly
The sales pattern of retailers on e-commerce websites like Amazon, Walmart, and Best Buy is difficult to track. You only have a shot at it if you follow the data regularly. Our technology can help you get that data to do the job for you. We can provide you with your required data on a monthly, weekly, or hourly basis.
Get alerted in real-time
When a retailer violates the MAP agreement, we send alerts immediately so that you can take quick action. If a retailer has violated MAP policy you’ll receive an alert message stating the retailer's name, product, and the price they sold the product compared to the MAP policy.
FAQs
What is a MAP violation?
When a retailer sells a product below the Minimum Advertised Price set by manufacturers we call it a MAP violation. At Grepsr, we automate MAP monitoring where we search for each product individually across each retailer’s website or online registry, compare the pre-agreed MAP with the price they are selling at and deliver a detailed report of all MAP violations.
Why MAP monitoring?
Pricing is more than a way to earn revenue; it’s a powerful entity representing your brand identity. MAP monitoring is necessary to identify MAP violators to protect your brand identity and profit margin, which also helps you remain competitive in the marketplace.
How can we monitor MAP Violations?
There are generally two ways to monitor your MAP. It can either be done manually, where you track the activities of each retailer and then make a list of products with their selling prices. You can then compare them manually again with the MAP. Or, you can automate the entire process with Grepsr’s aid and receive timely notifications of all MAP violations.
Why do retailers violate their agreements?
There might be a few factors on why a retailer might violate MAP policy. Most run out of options and are compelled to take this route to stay afloat in an increasingly competitive marketplace, while some go as far as to sell at a clear loss just to earn positive reviews and win the Buy Box.
Why Grepsr’s automated MAP?
At Grepsr, we track the price of products individually across each retailer’s website or other e-marketplaces of your choosing and monitor the pre-agreed MAP with the price they are selling at. We then deliver a detailed report of all MAP violations along with an alert message.
Our system is configured to run automatically in intervals – hourly, daily, weekly, and monthly, according to your preference.
Start monitoring MAP
Gather MAP data at scale from thousands of sellers and vendors. Streamline your entire MAP monitoring process.
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MAP Monitoring
To increase sales on the leading e-marketplaces, a wily retailer may choose to adjust the price of their products at a price lower than the MAP (Minimum Advertised Price). While sellers can gain short-term profits from such a move, as far as the reputation of your brand is concerned, consequences over the long term are dire, to say the least.
Grepsr’s automated MAP monitoring service helps brands identify retailers selling products at ill-advised prices. Our DaaS platform provides swift notifications each time a MAP violation occurs so you can react before the situation gets out of hand.
Price monitoring
The sale of your product is heavily dependent upon its price. Even more so when you are planning to retain your customers for a long time. With so much competition around, you must have a system in place that monitors the prices in real-time. Grepsr offers a unique price monitoring solution that allows you to form a future-proof strategy by proactively responding to changes in prices, promotions, and tactics.
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